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| Best Seller  | Rapala Super Shad Rap Crankbait SKU - 988580 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... ... more
Rapala Super Shad Rap Crankbait SKU - 988580 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... | go to store |
 | Rapala Super Shad Rap Crankbait SKU - 674789 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... ... more
Rapala Super Shad Rap Crankbait SKU - 674789 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... | go to store |
| Best Seller  | Bullet Weights Ultra Steel Bullet Weight SKU - 280961 The Bullet Weights Ultra Steel Bullet Weight is the classic made better than ever with Ultra Steel. The use of steel allows the weight to better retain its original shape and provides less bulk than other non-lead materials. FeaturesVarious weights... ... more
Bullet Weights Ultra Steel Bullet Weight SKU - 280961 The Bullet Weights Ultra Steel Bullet Weight is the classic made better than ever with Ultra Steel. The use of steel allows the weight to better retain its original shape and provides less bulk than other non-lead materials. FeaturesVarious weights... | go to store |
 | Rapala Ultra Light Shad Crankbait SKU - 185003 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... ... more
Rapala Ultra Light Shad Crankbait SKU - 185003 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... | go to store |
 | Rapala Original Floating Minnow SKU - 362993 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 362993 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 109962 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 109962 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 364017 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 364017 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Ultra Light Shad Crankbait SKU - 404185 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... ... more
Rapala Ultra Light Shad Crankbait SKU - 404185 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... | go to store |
 | Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 518730 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... ... more
Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 518730 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... | go to store |
 | Rapala Original Floating Minnow SKU - 551347 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 551347 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Ultra Light Shad Crankbait SKU - 588512 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... ... more
Rapala Ultra Light Shad Crankbait SKU - 588512 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... | go to store |
 | Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 739639 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... ... more
Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 739639 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... | go to store |
 | Rapala Original Floating Minnow SKU - 881110 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 881110 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 343639 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 343639 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 425755 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... ... more
Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 425755 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... | go to store |
 | Rapala Original Floating Minnow SKU - 854812 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 854812 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 984502 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 984502 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 114585 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... ... more
Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 114585 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... | go to store |
 | Rapala Original Floating Minnow SKU - 267076 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 267076 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 487311 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 487311 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Bullet Weights Ultra Steel Bullet Weight SKU - 527656 The Bullet Weights Ultra Steel Bullet Weight is the classic made better than ever with Ultra Steel. The use of steel allows the weight to better retain its original shape and provides less bulk than other non-lead materials. FeaturesVarious weights... ... more
Bullet Weights Ultra Steel Bullet Weight SKU - 527656 The Bullet Weights Ultra Steel Bullet Weight is the classic made better than ever with Ultra Steel. The use of steel allows the weight to better retain its original shape and provides less bulk than other non-lead materials. FeaturesVarious weights... | go to store |
 | Rapala Original Floating Minnow SKU - 628516 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 628516 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 676139 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 676139 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 588769 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 588769 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 804210 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 804210 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 896742 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 896742 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 152912 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 152912 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 188875 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 188875 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 453676 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 453676 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 637233 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 637233 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 582830 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 582830 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 842633 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 842633 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | SPRO Aruku Lipless Crankbait SKU - 883482 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... ... more
SPRO Aruku Lipless Crankbait SKU - 883482 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... | go to store |
 | Rapala Original Floating Minnow SKU - 895536 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 895536 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | SPRO Aruku Lipless Crankbait SKU - 942182 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... ... more
SPRO Aruku Lipless Crankbait SKU - 942182 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... | go to store |
 | Rapala Ultra Light Shad Crankbait SKU - 888160 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... ... more
Rapala Ultra Light Shad Crankbait SKU - 888160 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... | go to store |
 | Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 879515 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... ... more
Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 879515 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... | go to store |
 | Rapala Super Shad Rap Crankbait SKU - 633204 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... ... more
Rapala Super Shad Rap Crankbait SKU - 633204 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... | go to store |
 | Rapala Super Shad Rap Crankbait SKU - 326811 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... ... more
Rapala Super Shad Rap Crankbait SKU - 326811 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... | go to store |
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